Read Joe Sugarman's Sales Triggers For Best Direct Marketing Success: The Review Part II
71Sales & Marketing Triggers Made For Eternity
Did you notice that Joe Sugarman is talking about direct marketing B.C. – before computers (I love that one, thank you drbj).
NOT ONLINE, no.
Some of my readers might not even know how life was before we all had one, two or more computers at home, at work, laptop Vaio on the beach, between cattle on the meadow, USB Vodafone Mobile Connect wherever you go…
Can you imagine doing your direct marketing business without a computer ?
But back to Joe Sugarman. What did we learn in Triggers Review Part I based on stories of the real life ? (Remember the chocolate sundae, the campus hooker, the miracle fuzz, the broken BluBlocker sunglasses, the Mercedes purchase, the walk your talk) ?
We learned direct marketing milestones. We learned how to take influence on our prospects’ way of thinking. Powerful ! And apart from that, we learned this from a person who really had fun doing advertising, direct marketing by inventing new sales triggers.
Joe Sugarman defined them for us. He invented a trigger, told his story and created a definition for all coming generations of direct marketers. Study the marketing vocabulary, go back to the original triggers text and read them again:
- Consistency
- Product Nature
- Prospect Nature
- Objection Raising
- Objection Resolution
- Involvement And Ownership
- Integrity
- Storytelling
- Authority
- Proof Of Value
- Emotion
- Justify With Logic
- Greed
- Credibility
- Satisfaction Conviction
Cattle On The Meadow And Vodafone Mobile Connect USB
Here Are The Last 15 Sales Triggers:
- Mass Delusion and Other Good Marketing Ideas
- The National Hermits Convention
- Airplane Tail Collecting Made Easy
- Help, It's a Fire
- The Snowmobile That Bit Me
- KIS&S: Keep It Stupid and Simple
- Winning through Legal Bribery
- Anal Retention Really Helps
- The Military Bubble Gum Conspiracy
- Making Love with Your Prospect
- Winning the Jackpot
- Blatant Seduction of the Third Kind
- Splish Splash, I Was Takin' a Bath
- How to Manufacture a Hormone
- The Most Powerful Force in Selling
Funny again, hm ? Keep reading.
Because Do You Know…
Why Viagra might cause a Baby boom ? Learn linking an event to a product.
Why do people want to become a hermit ? Learn to become aware of your prospect’s emotional needs.
Why someone chooses to collect airplane tails ? Learn to sell the same products over and over again to the same prospects.
Why you might ask your prospect about the day her partner does the laundry ? Learn to create a sense of urgency.
Why somebody might want to buy a $3,000 snowmobile when he is already owning 6 for $1,000 ? Learn to sell exclusivity.
Why you might prefer to sell one watch type instead of three different ones ? Learn simplicity.
Why you might want to give presents to your prospect repeatedly ? Learn to create a feeling of obligation.
Why you should write “92% of dentists” instead of “New Dentists Everywhere” ? Learn specificity.
Why people choose the colour “red” off the top of their heads when being asked ? Learn to create familiarity.
Why you should know how to provoke head nodding ? Learn to be in agreement with your prospect.
Why vitamins can make a difference ? Learn the concept of hope.
Why blonde Ginger failed with her beauty shop mailing ? Learn to sow curiosity.
Why “Splish-Splash/I was Taking A Bath” promoted “Mack The Knife” ? Learn to meet the nedds of the market.
Why Hemingway described beautiful women only in general terms ? Learn how to make minds work.
Why honesty is the most powerful source in the sales & marketing business ? Find it out by yourself .
These are the other 15 direct sales and marketing triggers from Joe Sugarman. Read the book several times, assimilate the triggers, practice them, work with them.
Let me know they worked for you and how you worked with them.
In Triggers Part III I will explain to you how today’s Direct Response Marketing Strategies backlink directly to Joe Sugarman’s psychological triggers.
But that will be next week.
FIND TRIGGERS ON AMAZON
 | Amazon Price: $119.96 List Price: $19.95 |
CommentsLoading...
Thanks a lot, drbj. The triggers are remarkable. I learned about them in my 7-week-online-training with Mark Hoverson (which I will talk about in my next hub) and he recommended them in every webinar.
A very useful hub. I've seen many methods before the computer starts to rise. Door to door sales, direct selling through street walks and many more. Even as of now, these methods are still being used. Thanks for this hub.
@hubpageswriter: Yes, of course, B.C. (as drbj says) traditional marketing methods still work and they are still promoted by many MLM companies. They are more personal. But the Internet spreads our targeting range wider and makes it worldwide. This means that money should come in easier. And the autoresponder can become your best friend and spread your personal word and style to your list.
Looking for part 3 in this series.
drbj Level 8 Commenter 2 years ago
You're welome, Ellen, for the B.C. - Before Computers - it works for me.
No. Joe I am not, but I did attend one of his seminars B.C. and will be eagerly following your synopses of his sales and marketing theories.