Do You Use A Headline Analyzer ?
63How to write good titles
A very recommendable tool for all copywriters, article marketers - online marketers en general
In all of my articles about how to write good quality content articles you will find the emphasis on a good title in order to attract your target market. I recommend keyword research and the typical “How to”, “10 tips”, “10 Ways To” titles.
In this article I will recommend the headline analyser from the Advanced Marketing Institute .A headline analyzer detects the Emotional Marketing Value of your article. Every marketing training course teaches the importance to reach your target market by touching people’s emotions. The headline analyzer scores the Emotional Marketing Value (EMV) of your title and it divides this percentage into three emotional impacts:
1. The Intellectual Impact
Words which are especially effective when offering products and services that require reasoning or careful evaluation.
2. The Empathetic Impact
Words which resonate with empathetic impact often bring out profound and strong positive emotional reactions in people.
3. The Spritual Impact
Words which have the strongest potential for influence and often appeal to people at a very deep emotional level.
The idea is to keep your title balanced between the three. You might want to evaluate as well which one might be the most important one for your niche market. The normal score is between 30% and 40%, good copywriters reach between 50% and 75%.
Try it and copy the titles of your articles into the free headline analyser and find out your EMV score. And then have a look at your statistics.
I did it with my ezine article titles and the scores are between 45% and 65% with an EMV mostly in the intellectual to empathetic impact.
Please find all necessary links below.
Headline Analyzer from AMI
- Advanced Marketing Institute - Headline Analyzer
- How to Write Quality Content Articles on the Internet
By this article I want to reassure you that it is not so difficult to write articles with quality content. Why? Because it is part of your business and you know your business, right? So let's find the method. - 15 Steps to Achieve an Effective Email Marketing Success
The 15 steps to achieve an effective Email marketing campaign will show you how to structure and choose the content you might want to use in order to make your targeted Email campaign successful. An Email campaign might sound very interesting, nice a
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Hi Peter, yes the headline analyzer is a good tool. But check your articles + titles also with the Google Adwords Keyword Tool (it is free, make a Google Search), keywords are very important in order to be found by the search engines.
This tool is great, i have been using it with great success.
SEO is still something i am learning myself, will get the hang of that soon.
Thanks for the heads-up Ellen.
Thank you DawieB, I wish I had a a headline analyzer for my Spanish articles as well. Makes things a lot easier. Good luck for you.
Thanks for this tool Ellen. I'm finding it very useful.
You're welcome, David.
Peter Dickinson Level 2 Commenter 2 years ago
Brilliant, thank you. I never dreamed that such a tool existed. I have always instictively relied on a mixture of guesswork and instinct. This is something which will help me.