The Attraction Marketing Circle: From Friends to Clients

Effective marketing methods have to be learned. At first, I thought that there were mysterious ways I could not follow until, finally, they made sense to me.

We marketers (network, online, affiliate, whatever successful marketers) want to attract people, prospects to our opportunity and product. There is a process to follow and what we have to understand that

1. it is about THEM and not about US
2. we have to know THEM = OUR TARGET MARKET inside out
3. we have to convert their need in our attraction marketing tool

What do we have to achieve first of all ?

Friends: What do we learn about our well defined target market ?

That we have to know the needs, habits and desires of our target market, that we have to put ourselves in their shoes and convert this knowledge into our attraction marketing tool. Make sure your prospects become friends first.

I will give you an example from the health & nutrition area: Your prospect entered into your blog, made the BMI test, used the calories calculator, made the health & nutrition survey (What do you eat during the day…, seven pieces of fruit per day, fish once a week, etc.) subscribed to your newsletter, showed interest and allowed you to contact him – your prospect becomes a friend.

Customers: When our friends convert into customers they buy our product. Good. We make money. Once or twice. But there is no way to get stuck here. Why ?

Because what we need are clients.

The Health & Nutrition example: Your friend, who made all the free interviews and nutrition tests on your blog and subscribed to your newsletter where you, in direct response, led him to your product, finally buys a healthy breakfast shake. Good. Money. You make a personal follow-up and you know perfectly what your customer needs.

Clients: Well, retention is what we need. What can we do in order to retain a customer so that he repeats his purchase orders ?

When a customer converts into a client, he is looking for expertise and advise, for somebody who answers his questions and makes buying easier. We are the experts. We make buying easier. We give tips. We tell some tricks.

The Health & Nutrition example: We directly send our personal email that we have noticed the order of the healthy breakfast shake has been delivered and that we think our customer might be interested in some delightful recipes for breakfast shakes which we annex to our mail.

Day 1: We ask if he likes the healthy breakfast shake, the flavour, if he does not feel hungry until lunch (remind him of the fruit part), and tell him the water trick in a second email that day, etc.

Day 2: Vitamins…

Day 3: Fibre…

And so on. We care for our clients because after 21 days we want them to repeat the purchase order and ask for vitamins, fibre, omega-3, etc. as well.

Sponsors: A very convinced client might convert into a sponsor. He promotes the product himself and repeats his purchase orders almost automatically. He might join our opportunity himself or direct new prospects to us. He duplicates sales and the opportunity.

The Health & Nutrition example: Our client is talking to others about the products and has sent us some referrals already. We gave him samples for free and made him an outer nutrition present for each referral (soap bar, aloe vera gel,etc.).

We offer the opportunity to him so that he can make some extra money and we earn a bonus.

This, and a lot more, is marketing technique. The important thing about the whole business is that you like what you are doing. You like your opportunity and you like your product !

There is a lot of competence out there and you need a personal and outstanding branding.

It is a lot easier to find an outstanding branding for yourself if you like what you are doing.

Marketing is like a snake biting its tail.